Global insights firm
Research servicesHow a global insights firm stopped leaking ₹169L a month
- ₹169L monthly idle cost surfaced
- 57.7pp spread across 22 teams
Enterprise-grade security backed by GDPR, HIPAA, ISO 27001 & SOC 2 compliance. Know more
Research and data teams price, staff and report on averages that bury the truth. Flowace measures idle cost, analyst utilisation and real cost per deliverable, team by team.
Trusted by teams at
Use cases
A healthy headline number can hide a loss-making study and a team at breaking point. Flowace shows the detail beneath it.
Idle cost by team
A steady org average hides ₹169L a month and a 57.7pp gap between teams, so Flowace tracks idle cost and Analyst Utilisation per team to flag drift early.
Cost per deliverable
Unmeasured analyst time turns pricing into guesswork. Flowace tracks task-level time, so cost is measured, not assumed.
Verified activity
An open tool is not work done. At one firm, 35% of "productive" hours sat idle in the background. Flowace pairs activity with periodic screenshots, so work is verified.
Trust at scale
Flowace keeps raw, tamper-proof logs in a SOC 2, ISO 27001 and GDPR-aligned framework, so every number traces back to captured activity
Most insights firms find a 40–60pp spread across their teams.
Book a demoIntegrations
Flowace connects to your HRMS, payroll, project and BI tools, so utilisation and cost data land where your delivery and finance leaders already look.
See All IntegrationsCase studies
One firm surfaced ₹169L in monthly idle cost. Another found unit cost 46% over estimate.
Global insights firm
Research services
B2B data platform
AI SaaS
US RCM provider
RCMFrequently Asked Questions
Yes, and that’s the point for this industry. Flowace tracks analyst time at the task level and ties it to the work it produced, so cost per report, per coded unit, or per verified contact becomes a measured number rather than an estimate. One B2B data platform used this to find its real cost per verified contact was running 28–46% above the figure its pricing had always assumed.
Resolution. An org average can hold steady for months while individual teams decline underneath it. Flowace breaks the single number into per-team and per-analyst views, which is how one insights firm surfaced a 57.7-point spread between its best and worst team and ₹169L a month in idle cost that the composite had been hiding for three quarters.
By distinguishing a tool being open from a tool being used. App categorisation alone counts an open BI window or survey platform as productive; Flowace pairs that with activity signals and periodic screenshots, so background time gets separated from real work. At one platform that revealed 35% of hours logged as productive had the tool sitting idle in the background.
The intent is costing and capacity planning, not policing, and the data rolls up by team and project rather than into individual scorecards. That said, this industry uses periodic screenshots for audit accuracy, which is a more visible form of tracking than some teams expect, so be transparent with analysts about what’s captured and why. Used openly, it reads as the same rigour you apply to client data, turned inward.
The first team-level spread and idle-cost picture typically appears within the first weeks, and unit-cost findings in roughly a month, the B2B platform had its real cost-per-contact number in four weeks. From there the value compounds: pricing built on measured cost, capacity planned on real utilisation, and decline caught at the first quarter instead of the fourth.
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