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Market Research & Data Intelligence

You're pricing on a cost you've never measured

Research and data teams price, staff and report on averages that bury the truth. Flowace measures idle cost, analyst utilisation and real cost per deliverable, team by team.

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Use cases

Find the signal your averages bury

A healthy headline number can hide a loss-making study and a team at breaking point. Flowace shows the detail beneath it.

Idle cost by team

See the team going under before your average admits it

A steady org average hides ₹169L a month and a 57.7pp gap between teams, so Flowace tracks idle cost and Analyst Utilisation per team to flag drift early.

  • Idle cost attributable by team, person and period
  • Analyst Utilisation compared team against team
  • 57.7pp spread surfaced from inside one org average
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Idle Cost By Team

Cost per deliverable

Know what your core output actually costs to produce

Unmeasured analyst time turns pricing into guesswork. Flowace tracks task-level time, so cost is measured, not assumed.

  • Task-level time behind every deliverable
  • Project Costing Accuracy built on measured hours
  • One platform's unit cost ran up to 46% over estimate
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Cost per deliverable

Verified activity

Tell active work from an app left open

An open tool is not work done. At one firm, 35% of "productive" hours sat idle in the background. Flowace pairs activity with periodic screenshots, so work is verified.

  • Periodic screenshots verify active vs background time
  • 35% of “productive” tool hours were idle, surfaced
  • Payroll runs on system records, not Excel logs
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Verified activity

Trust at scale

Keep records that stand up to a client audit

Flowace keeps raw, tamper-proof logs in a SOC 2, ISO 27001 and GDPR-aligned framework, so every number traces back to captured activity

  • Silent background capture, consistent across teams and geographies
  • Raw activity and screenshot records that survive a client audit
  • SOC 2 Type II, ISO 27001, GDPR compliant and HIPAA ready
  • Active Directory and HRMS sync for a clean rollout
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Trust at scale

See what your average is hiding in 30 days

Most insights firms find a 40–60pp spread across their teams.

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Integrations

Works with the tools your analysts use

Flowace connects to your HRMS, payroll, project and BI tools, so utilisation and cost data land where your delivery and finance leaders already look.

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Case studies

How different teams measured for the first time

One firm surfaced ₹169L in monthly idle cost. Another found unit cost 46% over estimate.

How a Global Insights Firm Stopped Leaking ₹169L a Month

Global insights firm

Research services

How a global insights firm stopped leaking ₹169L a month

  • ₹169L monthly idle cost surfaced
  • 57.7pp spread across 22 teams
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How a Global Insights Firm Stopped Leaking ₹169L a Month

B2B data platform

AI SaaS

How a data platform found unit costs 46% higher

  • +46% real cost per contact vs estimate
  • ₹47.4L attendance gap, one quarter
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How One RCM Provider Recovered 30–35% of Billing Hours

US RCM provider

RCM

One RCM provider found 30–35% of hours never touching a claim

  • 30–35% non-claim hours identified
  • 1 FTE recovered, no new hires
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Frequently Asked Questions

About the Market Research and Intelligence Industry

Yes, and that’s the point for this industry. Flowace tracks analyst time at the task level and ties it to the work it produced, so cost per report, per coded unit, or per verified contact becomes a measured number rather than an estimate. One B2B data platform used this to find its real cost per verified contact was running 28–46% above the figure its pricing had always assumed.

Resolution. An org average can hold steady for months while individual teams decline underneath it. Flowace breaks the single number into per-team and per-analyst views, which is how one insights firm surfaced a 57.7-point spread between its best and worst team and ₹169L a month in idle cost that the composite had been hiding for three quarters.

By distinguishing a tool being open from a tool being used. App categorisation alone counts an open BI window or survey platform as productive; Flowace pairs that with activity signals and periodic screenshots, so background time gets separated from real work. At one platform that revealed 35% of hours logged as productive had the tool sitting idle in the background.

The intent is costing and capacity planning, not policing, and the data rolls up by team and project rather than into individual scorecards. That said, this industry uses periodic screenshots for audit accuracy, which is a more visible form of tracking than some teams expect, so be transparent with analysts about what’s captured and why. Used openly, it reads as the same rigour you apply to client data, turned inward.

The first team-level spread and idle-cost picture typically appears within the first weeks, and unit-cost findings in roughly a month, the B2B platform had its real cost-per-contact number in four weeks. From there the value compounds: pricing built on measured cost, capacity planned on real utilisation, and decline caught at the first quarter instead of the fourth.

Turn tracked time into profit

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